Calgary Booster Club Bolsters Communications Department

Calgary Booster Club Bolsters Communications Department


Eager to heighten its profile in the community, the Calgary Booster Club added two posts to its communications department this week. The storied association — which, for nearly 70 years, has celebrated the excellence of local athletes and volunteers — hired Rob McLeod as Digital Media Manager and Scott Cruickshank as Content Manager.

The newcomers' work, via the club's various social-media platforms and its website, begins immediately. "On behalf of the Calgary Booster Club, I want to express how excited we are to welcome Scott and Rob to our team," said Mark Kosak, the club's vice-president of marketing and communications. "Both are accomplished and well-respected for their distinct areas of expertise within the field of communication.

Ultimately we expect they will make an enormous difference in telling the Calgary Booster Club story about supporting local area athletes to achieve their highest level of success and to honour so many valuable local sport volunteers."

McLeod has worked in online marketing, social media, video production, and website development for Carma Developers, SMART Technologies, International Fitness Holdings (World Health/Spa Lady/Bankers Hall Club), and Canadian Centre for Men and Families — Alberta.

Interestingly, "Frisbee Rob" is also a motivational speaker and frisbee ambassador. He holds six Guinness World Records, 13 World Championships, and the Canadian Distance Record. Hailing from New Brunswick, Rob has been playing frisbee since 2000.

McLeod himself is a recent recipient of the Calgary Booster Club's Honoured Athletic Leader Award.

"I'm looking forward to being a part of the Calgary Booster Club in this new role, helping share the spirit of sport, celebrate athletes, organizations, and volunteers, and combine my passion for sports and digital media to grow the awareness and presence of the Calgary Booster Club," said McLeod.

A graduate of Mount Royal College and the University of Calgary, Cruickshank is a long-time sportswriter. After working in Fort McMurray, Medicine Hat, Kamloops, B.C., and Edmonton, he joined the Calgary Herald, covering the local scene, including the Flames, for 17 years. For another three years — this time on behalf of The Athletic website — he chronicled the adventures of the Flames.

These days Cruickshank also co-hosts the weekly podcast, "Tales From The C," a Calgary-flavoured series, featuring interviews with past and present differencemakers in the city.

"Being asked to help raise the profile of the Calgary Booster Club is an ideal mission," said Cruickshank. "I've always appreciated a hyper-local approach to coverage and the Calgary Booster Club, with its history and well-established initiatives, promises to be an ever-rich source of material."

For More Information:
Mark Kosak
Vice-President of Marketing, Calgary Booster Club
Tel: 403-875-7329
[email protected]

Rob McLeod
Digital Media Manager, Calgary Booster Club
Tel: 403-618-2946
[email protected]m

Scott Cruickshank
Content Manager, Calgary Booster Club
Tel: 403-510-3063
[email protected]

"Even if I don’t finish, we need others to continue. It’s got to keep going without me."

Terry Fox